Introduction to PR & Media in Sports
In our daily lives, we are surrounded by incredible amounts of sports coverage, yet weoften fixateon countless negative stories about collegiate and professional athletes, teams, clubs and leagues. Fan obsession with damaging topics versus positive headlines is troubling.
The way publicists communicate with sports editors and reporters has changed along with the rest of the media world. What people on the outside of the industrymay not know, however, are that the details that were carried out with physical and cerebral strenght years ago are today, combined with professionals´ organizational and technical abilities.
There is an underlying skill that is essential in all walks of life but is often taken for granted, the ability to communicate. In the sports industry there is a constant exchange of information, from teams, athletes, clubs and leagues to the media, from brands to their consumers, from scouts to their bosses, from agents to their clients…The stream never ends…
Public relations is a marketing vehicle that is underutilized in highlighting cheerful reports about the millions of lives sports and athletes impact daily.
We are happy to create the perfect media strategy together with you.
PR & Media
Something positive or negative happened or any other information you want to share with the media? We will help you to get the right information get presented in the right way.
In which media do you want to have it published?
We help you to get in touch with the right media.
Sometimes a news has to be published on a certain date, time etc. we help you to figure out when is the best time to do what.
To get your news published it´s not just to call a newspaper and tell it to them. It needs a special form and way how to approach them to get your media published.