Introduction to Sports Marketing
Marketing of sports is a subdivision of marketing which focuses both on the promotion of sports events, teams, athletes as well as the promotion of other products and services through sporting events, brands, teams, clubs and athletes.
It is a service in which the elemtn promoted can be a brand name or a physical product. The target is to provide the client – athlete, club, team, league, brand – with strategies to promote sports or to promote some other products, servies, business or cause through sports.
Sports Marketing follows the traditional four P´s of general marketing:
But it does add other P´s:
This is so called the sports marketing mix
The benefits are wide-raning.
The media and businesses who promote their products and services through sport also receive benefits.
Stakeholders are directly involved.
Direct benefits to leagues, teams, athletes and clubs include revenues from tickets, media rights and sponsorships.
Citis and Countries also receive revenue from taxes.
We will create a strategy for your career. From scheduling events to off-sport events, until the end of your career and further. We will develope the best possible way for your career.
The financial part is a very important one. What are necessary investments, how to save money for the future, which costs are necessary… We will help you to find the right financial way.
Not only your sport is your business but also you can create side businesses. We will figure out together with you if its a benefit for you and it its something we should go for.
Building a network during your career is very important. It can benefit you in different situations e.g. when you finish your active career. We will help you to grow your network with the right partner.